Measurement infrastructure

    Server-Side Tracking & Conversion APIs

    Move from a purely browser-based setup that iOS changes, ad blockers, and consent loss keep eroding, to first-party, server-side collection you control.

    sGTM container. event stream
    live
    event: purchasereceived ✓
    dedup: event_id matchmerged ✓
    consent: grantedforwarded
    → Meta CAPI202 ✓
    → Google Ads EC200 ✓
    → GA4204 ✓

    Illustrative example.

    Browser-only tracking
    Browserad blockerstracking prevention

    Signals lost silently

    + Server-side collection
    consent gateBrowserYour server

    Signals you control, deduplicate, and validate

    What we build

    A server-side Google Tag Manager container on managed hosting or your own cloud, with first-party collection endpoints, feeding: Google Ads (enhanced conversions), GA4, Meta Conversions API, LinkedIn Conversions API, TikTok Events API, and Microsoft Advertising conversions, wherever a server endpoint is supported.

    Done properly means

    • Browser + server events with shared event IDs, deduplicated, never double-counted.
    • Consent state carried into server-side processing; consent-aware routing by region.
    • Match-quality QA on every platform API.
    • Cross-domain continuity across store, checkout, and landing domains.
    • Validation against real orders before sign-off, documented in a Measurement Acceptance Test.

    Why it matters

    Cleaner conversion signals and better platform bidding, reduced dependence on third-party browser requests that keep getting weaker, and consent gaps that are modelled deliberately instead of silently lost.

    Timeline

    Typically 2 to 3 weeks including validation, depending on platforms and domains. Documentation and a re-runnable test plan are part of handover.

    Server-side tracking is one layer of Measurement Architecture

    Proof

    Move the collection somewhere you control.

    Server-side tracking, deduplicated events, and consent handling that survives audit.

    Book a tracking call See Measurement Architecture