Server-side tracking
From counting leads to bidding on what they're worth
50% of their traffic had no source. One configuration field was why.
Monday Merch · Corporate merchandise & branded swag · Europe
Read the studyCase studies
Four engagements written up in full, with the findings, the method and the limits of what each one proves. Figures are indexed or rounded where a client asked for that, and every study says what it is not claiming.
Marketing mix modeling
Judge the ads on new customers, not on everyone
Three methods, one budget decision, and no increase in spend.
Powers Sports Memorabilia · Sports memorabilia & autograph signings · United States
Read the studyServer-side tracking
They were paying monthly for a server they weren't allowed to look inside
Seven days to replace the server every conversion ran through.
WoodWatch · Watches, direct to consumer · Europe and global
Read the studyConversion tracking
Their healthiest looking metric was the warning sign
A record January, a loss in February, and the metric that explained both.
Anonymised, US direct to consumer brand on Shopify · Direct to consumer ecommerce · United States
Read the studyWant to know what your own numbers are hiding?
Every study here started with the same question. The free Google Ads audit answers the first part of it in minutes, using your own account data.