Execution · Flat retainer
Media buying on measurement we've verified
When you want one team to own both the signals and the execution.
Most agencies run your ads on whatever tracking they inherit, then report ROAS from numbers nobody has checked. Swishiy works in the opposite order: we verify the measurement first, then execute on it. So when we report a number, you can check it against your own books, and we encourage you to.
within stated tolerance
Every monthly report ships with this reconciliation.
Illustrative example.
What we run
Search, Shopping, and Performance Max with brand and non-brand separation, and revenue or CRM feedback where available.
Full-funnel execution on verified web and server events, customer exclusions, and lifecycle audiences.
When they match the buyer and the economics of the business.
The sequence is the service
Audit the accounts and verify the tracking. We do not optimize against signals we have not checked.
Establish what a conversion is worth, which audiences matter, and where reported and real performance diverge.
Only then do we take over execution, on events, values, and exclusions we have validated ourselves.
We would rather discover that you should spend less than recommend increasing a budget we do not yet understand. That sentence should be normal in this industry. It isn't.
Why a flat retainer
If an agency earns a percentage of what you spend, every recommendation to scale is also a raise. Nobody has to be dishonest for that to distort things. The incentive simply always points one direction. Our retainer is flat, based on account complexity and scope. Recommending spend less costs us nothing, so you can trust it when we say spend more.
What reporting looks like
- Platform performance reconciled against your backend every month. The gap stated, not hidden.
- Brand and non-brand reported separately, always.
- New vs. returning customer split wherever the data supports it.
- No vanity dashboards. One report, one number that ties to your books.
Questions we get
Ads run on signals. Ours are verified.
Execution starts after the measurement checks out, never before.