Anonymised, US direct to consumer brand on Shopify
Their healthiest looking metric was the warning sign
A record January, a loss in February, and the metric that explained both.
Read the studyIndependent audit · Fixed price
Profit Leak Audit
Find where paid media is wasting money, overstating performance, or optimizing toward the wrong outcome.
The Profit Leak Audit is a founder-led review of your paid-media accounts and the measurement underneath them. We separate genuine growth from attribution inflation, quantify the biggest issues we can verify, and rank fixes by likely business impact. If the account is healthy, we say so.
Profit Leak Audit. Findings
ranked by impactHIGHBranded search inflating ROAS$4,200/mo
HIGHPurchasers not excluded from prospecting$2,850/mo
MEDDuplicate conversions across pixel + CAPI$1,900/mo
MEDBroad match bleeding into irrelevant queries$1,150/mo
LOWGeo targeting includes non-shipping regions$400/mo
Estimated recoverable spend$10,500/mo
Illustrative example. Your findings will differ.
What we audit
Search-term and placement waste
Broad-match bleed, irrelevant queries, PMax/Shopping patterns, low-quality placements, geography and schedule inefficiencies.
Brand vs. non-brand
How much reported performance is demand capture versus incremental acquisition.
New vs. returning customers
Whether acquisition budgets are quietly re-converting existing customers, where the data allows the split.
Conversion goals and values
Whether campaigns are optimizing toward the events and values that matter.
Audience truth
Overlap, exclusions, remarketing logic, customer suppression. Whether the intended audience is the one actually reached.
Measurement discrepancies
Where platform conversions, GA4, CRM, and source-of-truth revenue disagree, and what is most likely driving the gap.
Scaleability
Where there is evidence to spend more, where to hold, and what to fix before scaling.
The deliverable
A concise written report with quantified findings where the data supports them, a prioritized fix roadmap, a green-light / red-light view of scaleability, and a walkthrough call. No problem is invented to justify a project.
How it runs
01
Access
Read-only access to ad accounts, analytics, tag manager, and the revenue source of truth.
02
Ad accounts
Structure, spend distribution, search terms, placements, bidding, and budget allocation.
03
Analytics
GA4 event integrity, conversion definitions, channel grouping, and attribution setup.
04
Tracking
GTM tag health, consent behavior, server-side collection, and deduplication.
05
Revenue reconciliation
Platform conversions and revenue compared against orders or CRM outcomes.
06
Report
Findings quantified where the data supports it, ranked by impact, with a walkthrough call.
Paid Media Intelligence
For teams that already have media buyers, Swishiy can stay embedded as the independent measurement and decision layer: monthly account re-audits, budget and audience guidance, new-vs-returning analysis, creative learnings from performance data, lifecycle strategy, and measurement drift checks. Your media team keeps executing; we keep the numbers and decisions honest.
- Monthly independent account review with a written decision list.
- Budget and audience guidance grounded in reconciled numbers.
- Measurement drift checks so tracking breakage is caught early.
Proof
Powers Sports Memorabilia
Judge the ads on new customers, not on everyone
Three methods, one budget decision, and no increase in spend.
Read the studyFind the leaks before you scale the spend.
$3,000 · typically 10 business days · 100% credited toward a Measurement Architecture build signed within 60 days.