Powers Sports Memorabilia
Judge the ads on new customers, not on everyone
Three methods, one budget decision, and no increase in spend.
Read the studyOngoing · Independent advisory
Paid Media Intelligence
Given trustworthy data, what should you change, cut, or scale?
Your media team is good at executing. But every recommendation they make is graded by the same dashboards they optimize. Paid Media Intelligence is the independent layer behind them: we re-audit the accounts monthly, check reported performance against your business data, and advise on budget, audiences, and lifecycle strategy, with no incentive to increase spend.
Intelligence Brief. March
month 4SCALENon-brand search. verified 3.4x, headroom in budget cap
HOLDMeta prospecting. ROAS drifting from backend, watch 2 weeks
CUTDisplay remarketing. 71% overlap with email audience
FIXPurchaser exclusion list stale. last sync 31 days ago
within tolerance ✓
Platform-reported vs backend gap2.1%
Illustrative example.
What the retainer covers
Monthly account re-audits.
The Profit Leak Audit checks, re-run: waste, overlap, exclusions, goal quality. Accounts drift the moment nobody independent is watching.
Measurement drift checks.
Platform numbers reconciled against your backend every month. When the gap widens, you hear it from us before budget decisions are made on it.
Budget and audience guidance.
Where the next dollar should go, which audiences to include or exclude, and which campaigns create demand versus capture it.
New vs. returning analysis.
Whether acquisition is actually acquiring, kept honest month over month.
Lifecycle strategy.
Klaviyo and CRM segments mapped to platform audiences: abandoned carts, sign-ups, VIPs, churn-risk. Inclusions and exclusions maintained, not set once.
Creative learnings from performance data.
What the numbers say is working, separated from what the platform wants you to believe is working.
The questions we keep answered
- →Who should we actually be targeting, and who should we stop paying to reach?
- →Are we acquiring customers or re-converting them?
- →Which campaigns create incremental demand versus capture existing demand?
- →Where should the next dollar of budget go?
- →Do the platform's reported results agree with our own business data?
How it works with your team
Your media buyers keep executing, in-house or agency. We sit behind them as the measurement and analytical layer: a monthly written brief, a walkthrough call, and availability between cycles when something looks wrong. No account takeovers, no competing for the media relationship.
The point of independence
Our retainer is flat. It does not grow when your ad spend grows. That means every recommendation, scale, hold, or cut, costs us the same to make.
Questions we get
Proof
Your dashboards have an opinion. Get a second one.
An independent monthly read on performance from a partner whose fee does not grow with your spend.